In January 2016, the iconic German home entertainment brand, Loewe appointed Bodo Sperlein as Creative Director.
Loewe are responsible for the world’s first electronic film transmission made in 1931. Today they remain a leading name in home theatre technologies.
As part of Bodo’s direction for the eminent brand, Bodo and his studio have reinvigorated Loewe’s creative brand language by composing new advertising campaigns, imagery and products.
Bild 9 and Klang 9 are the first in a series of designs we have produced for Loewe that highlights our distinctive collaboration with the Munich and Kronach based company. Bild 9 is a linear sculptural range that draws inspiration from minimalist pictorial line and perspective sculpture.
Due to be launched in Spring 2017, to showcase an international preview of Bild 9 and Klang 9 we initiated two key events in Berlin. In collaboration with Culde Sac, we art directed the design of Loewe’s stand at the prestigious IFA exhibition.
To coincide with IFA, we also worked together with Prop House in designing the Loewe Raum pop-up, located on Berlin’s renowned boulevard, Unter den Linden. These two events were in partnership with Architectural Digest, Andreas Murkudis and Blau magazine.