We are excited to announce Bodo Sperlein as a Land Rover BORN Awards Winner in recognition for our work for Loewe!
The Land Rover BORN Awards is an annual awards ceremony hosted by Gerry McGovern, Land Rover Chief Design Officer, and Jean-Christophe Chopin, the founder of BORN, to recognise exceptional creative achievements in lifestyle design. The category winners are awarded a trophy - commonly known as "the BORN" created by the Land Rover design team.
The awards celebrate those individuals who take the creative risks to turn their ambitions into reality, celebrating designers who make beautiful objects that combine functionality and design. This year the awards took place in Ålesund, Norway, the entrance to the spectacular Geirangerfjord. Among 38 nominees, Bodo Sperlein has been selected as one of 12 winners for the designs of bild 9 and Klang 9 for Loewe.
The iconic German home entertainment brand, Loewe, appointed Bodo Sperlein as Creative Director in January 2016. Loewe are responsible for the world’s first electronic film transmission made in 1931. Today they remain a leading name in home theatre technologies. As part of Bodo’s direction for the eminent brand, Bodo and his studio have reinvigorated Loewe’s creative brand language by composing new advertising campaigns, imagery and products.
The sculptural Loewe bild 9 television and Klang 9 speakers will be on display during the Awards Exhibition, held from 17th July - 5th August with over 300 international journalists attending.
“I’m honoured to be recognised and part of this fantastic organisation supporting creative ideas and industries. BORN highlights the importance of creativity, which is encapsulated in all phases of my work, from the starting point of hunting for inspiration to the final discussions, like a microcosm.”
- Bodo Sperlein
The awards ceremony was held from 26th - 27th July with an on-going exhibition of all the finalist's nominated designs from 17th July - August 5th at the luxury resort Storfjord Hotel in Skodje, Norway.