In September 2017 our work for Loewe will be showcased at the international technology trade show IFA in Berlin. We recently made a new campaign together with Studio Small, Photographer Jake Curtis and set designer Hana Al-Sayed that will screened on the television's OLED screens,
Bodo's vision to highlight the signature Loewe OLED screens came to life through a narrative of nostalgic florals. The beauty and historical symbolism that nature has, combined with the contemporary design of the glass and stone objects all beautifully revealed in a gently-lit setting will be displayed on the OLED screens.
Working with the talented art director and set designer Hana Al-Sayed, experienced photographer Jake Curtis and videographer Ian Allardyce, the photoshoot took place at the Aslan in East London, a unique Georgian home built in 1742.
We look forward to sharing the final campaign in September. Until then, enjoy an insight to behind the set.