Bodo Sperlein

Behind The Set of Loewe OLED Campaign

Loewe, StudioBodo Sperlein

In September 2017 our work for Loewe will be showcased at the international technology trade show IFA in Berlin. We recently made a new campaign together with Studio Small, Photographer Jake Curtis and set designer Hana Al-Sayed that will screened on the television's OLED screens,

Bodo's vision to highlight the signature Loewe OLED screens came to life through a narrative of nostalgic florals. The beauty and historical symbolism that nature has, combined with the contemporary design of the glass and stone objects all beautifully revealed in a gently-lit setting will be displayed on the OLED screens. 

Working with the talented art director and set designer Hana Al-Sayed, experienced photographer Jake Curtis and videographer Ian Allardyce, the photoshoot took place at the Aslan in East London, a unique Georgian home built in 1742. 

We look forward to sharing the final campaign in September. Until then, enjoy an insight to behind the set.