Bodo Sperlein

Bodo Sperlein Winner At Land Rover BORN Awards 2017

Studio, LoeweBodo SperleinComment

We are excited to announce Bodo Sperlein as a Land Rover BORN Awards Winner in recognition for our work for Loewe!

The Land Rover BORN Awards is an annual awards ceremony hosted by Gerry McGovern, Land Rover Chief Design Officer, and Jean-Christophe Chopin, the founder of BORN, to recognise exceptional creative achievements in lifestyle design. The category winners are awarded a trophy - commonly known as "the BORN" created by the Land Rover design team.


The awards celebrate those individuals who take the creative risks to turn their ambitions into reality, celebrating designers who make beautiful objects that combine functionality and design. This year the awards took place in Ålesund, Norway, the entrance to the spectacular Geirangerfjord. Among 38 nominees, Bodo Sperlein has been selected as one of 12 winners for the designs of bild 9 and Klang 9 for Loewe. 

The iconic German home entertainment brand, Loewe, appointed Bodo Sperlein as Creative Director in January 2016. Loewe are responsible for the world’s first electronic film transmission made in 1931. Today they remain a leading name in home theatre technologies. As part of Bodo’s direction for the eminent brand, Bodo and his studio have reinvigorated Loewe’s creative brand language by composing new advertising campaigns, imagery and products.

The sculptural Loewe bild 9 television and Klang 9 speakers will be on display during the Awards Exhibition, held from 17th July - 5th August with over 300 international journalists attending.

“I’m honoured to be recognised and part of this fantastic organisation supporting creative ideas and industries. BORN highlights the importance of creativity, which is encapsulated in all phases of my work, from the starting point of hunting for inspiration to the final discussions, like a microcosm.”

- Bodo Sperlein

The awards ceremony was held from 26th - 27th July with an on-going exhibition of all the finalist's nominated designs from 17th July - August 5th at the luxury resort Storfjord Hotel in Skodje, Norway. 

Behind The Set of Loewe OLED Campaign

Loewe, StudioBodo Sperlein

In September 2017 our work for Loewe will be showcased at the international technology trade show IFA in Berlin. We recently made a new campaign together with Studio Small, Photographer Jake Curtis and set designer Hana Al-Sayed that will screened on the television's OLED screens,

Bodo's vision to highlight the signature Loewe OLED screens came to life through a narrative of nostalgic florals. The beauty and historical symbolism that nature has, combined with the contemporary design of the glass and stone objects all beautifully revealed in a gently-lit setting will be displayed on the OLED screens. 

Working with the talented art director and set designer Hana Al-Sayed, experienced photographer Jake Curtis and videographer Ian Allardyce, the photoshoot took place at the Aslan in East London, a unique Georgian home built in 1742. 

We look forward to sharing the final campaign in September. Until then, enjoy an insight to behind the set. 


Neue Werkstätten 2017: The Set Up

Studio, LoeweBodo Sperlein

One of the many layers of our studio is creating and directing events that blend together culture and art to showcase the latest technology and products produced by Loewe.

The latest event held at Neue Werkstätten, Munich in June was hosted by Loewe's Bodo Sperlein, together with the gallery Sammlung Goetz, Artist Gerwald Rockenschaub and AD Architectural Digest Germany. The exhibition also featured furniture by Kettal and wall paint by The Little Greene Company. 

See imagery of getting the exhibition of Loewe Televisions and Sound systems up and running, followed by two Loewe films of the event. 


cala chair by kettal

Loewe Bild 5: Craft Story

Loewe, Studio, ClientsBodo Sperlein

Oak wood, used as a hardwood timber for thousands of years, takes up to 150 years before it can be handled and used for construction. Oak is exceedingly strong, heavy and durable. With an appealing light colour, a prominent grain and its resistance to fungal attack, the bild 5 is equipped with a nature to live long thanks to oak's dense constitution. 


Product Launch: Loewe bild 5

Loewe, StudioBodo Sperlein

Introducing the Loewe bild 5 by Bodo Sperlein, a blend of futuristic OLED technology and  warm minimalism.

With a rich archive of products, uniting Loewe’s history with new designs that offer an alternative perspective whilst reaching a new audience, is an exciting prospect for our London based design studio.


The bild 5 encapsulates Bodo's aim to design objects that look good both when in use and not. Drawing upon the honest qualities of the materials used and the timeless qualities they possess.

bild 5 combines oak with brushed aluminium, an ultra-slim high tech screen, bespoke acoustic fabric and a wide range of stand options. With its smart modular design, components are made to be altered, allowing you to create an individual configuration. Available in Silver Oak, stained Black Oak or high gloss Piano Black, in wall mount, table or floor stand. With the latest generation OLED screen being thinner than most smartphones, at just 4.9mm, the display makes the bild 5 OLED appear weightless.

“Together with Loewe we are prioritising materiality in design, fusing furniture and home entertainment to produce a product that radiates a ‘welcome home’ feeling” - Bodo Sperlein


For further information and for pre-orders visit Loewe UK


Bodo Sperlein at Neue Werkstätten 2017

StudioBodo Sperlein

Since 1991, Neue Werkstätten have developed individual living and working spaces in close cooperation with architects, creating exclusively individual interiors. Their showroom at Promenadeplatz in Munich regularly shows exhibitions of the most contemporary international trends in interior design and furniture.

Bodo Sperlein's work for Loewe were showcased last week with an exclusive evening event in collaboration with AD Germany and Sammlung Goetz . The collections on show included the televisions and speakers of bild 9, bild 5 and klang 9.   

A design talk by Bodo Sperlein and AD Germany's Editor in Chief, Oliver Jahn was organised together with the director of Sammlung Goetz, Dr. Cornelia Gockel, Neue Werkstätten's Marina Woschni and CEO of Loewe, Mark Hüsges. 

Sammlung Goetz is an internationally significant collection of contemporary art located in Munich. Founded in 1993 by the collector Ingvild Goetz, it now includes more than 5,000 works from almost all artistic genres. The main areas of focus include Arte Povera, American paintings of the 1980s, Young British Artists, media art, photography and works on paper. 

The televisions were screening the exceptional work of the artist Gerwald Rockenschaub, who is also currently exhibiting his works at Sammlung Goetz. Rockenschaub uses a range of minimalistic and formalistic expressions in his work. He has never allowed himself to be restricted by the rigid rules of radical minimal art, but has always sought a cross-over between art, design, media and everyday life. This comes to life in the geometric and motional work he produced for the Loewe televisions at Neue Werkstätten.


Bodo Sperlein's Still Life

StudioBodo Sperlein

We find still life photography that captures light, texture and form intrinsic to our work. A single image tells an entire narrative, with stories distinctively told by photographers that we work with such as Thomas Baker and Michael Donath. Looking into our archive, both of our most recent and previous work bears witness to our broad approach to product design and art direction. 

Behind The Set: Photoshoot for Loewe

StudioBodo Sperlein

Our studio addresses the meticulous facets of our client's brand and product direction. Being a multidisciplinary design consultancy, our studio supplies clients with guidance from early stages of creative art direction to the implementation of a product, alongside its relevant marketing and promotion strategies. 

For a new product launch for our client Loewe, Bodo Sperlein Studio directed a photoshoot that took place at Lock Studios in East London.

To create a playful and dynamic scheme surrounding the product, we chose "POP" as a style and theme for the shoot. Working with Studio Small and Set Designer Lisa Jahovic, with Lisa's brilliantly experienced eye this came to life in collaboration with the prominent photographer Tom Baker.

Jahovic's work has previously been published in British GQ, The Gentleman's Journal, The Gourmand and Elle. Baker is known for his still life interior photography, with more than ten years commercial experience working for a range of clients including Saatchi Gallery, John Lewis, Boots and Notonthehighstreet.