Pictorial lines found in Constructivism and perspective sculpture have influenced the design of bild 9. Much like a good piece of jewellery, where the fitting is enhanced by the setting, the screen of bild 9 is elevated by the frame. Specific attention to the framing of the sleek black screen is incredibly important: the material, the finish, the width of the frame, the distance between the frame and the screen, these are all significant aspects to consider.
Most products can take some years to be developed from concept to realisation, bild 9 was realised and developed rapidly, what do you think it was that drove the development of this range to be in production in less than 18 months?
I’m used to a lengthy design and production process having worked extensively with ceramics. If you try to understand the process of the medium you’re designing for early on within the process, you can try to overcome design hurdles and generate solutions rapidly.
The textural and colour finishes of the frames enhance the perspective lines of the design, was there any particular reason why you chose the specific finishes and colours?
There’s a traditional quality in teaming an extremely sleek and high tech medium with a patinated metal. We live in an exciting time where the boundaries of materials and processes are pushed, where new materials are being discovered like graphene, celebrated for its thinness and flexibility, to me it is the unison of the classical with contemporary that brings the best outcome a design can offer. The frame has been designed to be a sculptural statement within its own right, reinforcing the advanced technology of the screen.
A number of brands are returning to manufacturing in Europe. How do you think this will affect how people purchase their home entertainment products?
I think people are purchasing more consciously now, there’s a deterioration of this throw away culture and people will stop just buying products and simply throwing them away when they’re perfectly fine.
Europe remains known for its quality of craftsmanship and good design, hopefully we can maintain this and continue to produce products that are far more long lasting.
In a time where people tend to watch television on catch-up often on their laptops or tablets, how do you see the functions of television progressing?
These are all intelligent pieces of design and as a mobility device enhance modern living greatly. There’s a strong trend for using these tablets for screening but a television offers more of a ritual for home entertainment with family and friends. Whether this is watching live shows or concerts, your favourite film or catching up with any programs you’ve missed. Televisions can and are beginning to take on roles that the tablet offer, being linked to the internet allows for homemade videos or images to be shared globally with friends and family.
As you’re a German designer working in Britain, how do you perceive Brexit affecting your design process or who you work with?
I don’t really see it as affecting either things. Being based in London it can feel quite London-centric but the European and cultural influx in London is very important, I don’t really see this subsiding. I studied here, I’ve built my business here, it may well be trickier in the future to gain European individuals as part of the team but it’s something I deem as a necessity for a successful approach, having a variety of cultural aspects is very important to any business.
Bild 9 accommodates for a wide variety of interiors from a minimal modern environment to more of a traditional home. Was this something that you had in mind during the design process of bild 9?
I would agree bild 9 suits a variety of interiors, the range allows the television to become a feature in the home once again, from a traditional interior to a super minimal space. My aim is to design objects that look good when in use and not in use. bild 9 has a contemporary appeal without being too fashionable which is something that’s very important when designing products that aim to have a longevity. Gender neutrality gets bandied around a lot today but it’s long been a significant consideration when designing, I try to avoid designing specifically for men or women.
How do you start off the design process? Is there anything unusual or usual that occurred during the design process?
Having never designed for technology and home entertainment before, I swiftly learnt about the considerations of cable management, circuit boards, the backpack and weight of the panel has an effect on the stability of the overall design. Until now I had never heard of a baby-topple test! This all of course informed the design of bild 9.
Researching and identifying with the brand is very important, this is something we do early on when approaching a new design and brand. A successful product for any brand is one which is strongly related to the brand but is the signature of the designer.